Packaging • Print Design
Birchbox is a monthly subscription of beauty products both for men and women based
out of New York. The consumers receive highly curated samples in a paper
box along with fun editorial material. In this challenge for the women's box, I was asked
to design the box for the month of January titled "Best Year Ever". A printed product that
includes the editor's letter and a list of products was to be included. The design itself
was up to my imagination, always taking in consideration the brand look & feel.
Typography created for the project
The Birchbox BEST YEAR EVER 2014 concept:
Every beginning of the year most of us like to think of how the previous year ended.
We analyze the good and the bad things that happened, how we can improve ourselves,
let go of bad habits, pursue a dream or even just find time to enjoy life a little more.
Usually by mid-year, all of those new-year’s resolutions are long forgotten.
In 2014 one of Birchbox’s goals is to help subscribers stay on track and inspire
them to achieve their goals.
The concept for this particular box was to create something that allows consumers to
stay excited, to engage through social media and as a result, increase online presence
and expand the Birchbox community .
Insert card that comes inside the box
Insert card unfolded.
The Birchbox “calendar wheel” is made of 12 diamond shapes that represent each month
of the year.These shapes are peelable stickers that once removed, reveal a hashtag to
be used and shared. These hashtags can simply be inspiring and supportive or used for
promotions and coupons. The key is to have consumers interact with the brand.
Each of the patterns designed is associated with a holiday of that particular month and
were created from the logo shape. To bring an element of surprise and a little bit of the
similarity of the online world, the patterns at first are all monochromatic. Once peeled
they reveal color and association with the content (holiday), giving the consumer a
similar experience to when hovering over a website button.