The goal of this project was to redesign Revlon's line of beauty tools
creating a more ownable look and adding a contemporary feel to its packaging.
The first concept is based off of fashion magazines and cool, bold typography. The tiers
are identified by big letters related to each category - Essential, Expert ( represented as
"Xpert" in this case) and Designer edition. The colors follow Revlon equities.
The second concept uses the diamond shape, one of Revlon's equities, as
the main inspiration.
Identity • Packaging