Revlon

Packaging Design

The goal of this project was to redesign Revlon's line of beauty tools

creating a more ownable look and adding a contemporary feel to its packaging.

The first concept is based off of fashion magazines and cool, bold typography. The tiers

are identified by big letters related to each category - Essential, Expert ( represented as

"Xpert" in this case) and Designer edition. The colors follow Revlon equities.

The second concept uses the diamond shape, one of Revlon's equities, as

the main inspiration.

Identity • Packaging