This project, led by Matterful Brands, focuses on bringing a unique product to market: a non-alcoholic spirit distilled from tea. In this conceptual phase, the brand name was still not decided and you’ll see options with different ideas.
“Brand TBD” is special because it was born from a desire to enrich and better lives through social well-being and forming more meaningful relationships. This authentic movement will resonate with adults – who are looking for connective experiences and seeking a healthful alternative to alcoholic beverages.
Project creative direction: Matterful Brands
Concept 1 - Apothecary
Concept 1A - Alternate design
Concept 2 - Modern Botanic
Concept 3 - Crafted (Different product name)
Concept 4 - Bold | Signature
This last concept is a bit different in the way the cans would look the same and only the flavor name and color would change.
