Happy Baby

Launched on Mother’s Day in 2006, Happy Family is one of the largest and fastest growing organic food brands to offer a comprehensive line of nutritious foods for babies, toddlers, kids and their mothers.

In March 2016, Happy Family became the first national brand to offer fully transparent baby food pouches with premium, organic ingredients you can see. With Clearly Crafted™, Happy Family was also the first organic brand to list its recipes directly on the pouch.

Happy Family Clearly Crafted™ was the first project I worked on after joining Happy Family Brands. The innovative clear design showing big, macro ingredients was the first in the category and it surpassed all sales’ expectations. After the pouches were launched, all the other packaging in the company started moving in the same direction of making ingredients heroes to convey freshness and transparency of sourcing.