Mello Yello

“The Coca-Cola Company approached United Design and asked them to create a powerful new brand positioning and rebranding for Mello Yello. Coca-Cola’s goal? Gain market share from its biggest rival in the citrus category—Mountain Dew. United knew this redesign was not about creating another ‘cookie-cutter’ caffeinated soda or energy drink brand, but rather a brand identity and campaign that would truly capture the imaginations of Mello Yello’s target audience.”

I worked as a freelancer in the project, participating in the initial conceptual phase of redeveloping their brand and packaging. United expanded the brand into a lifestyle that changed them 360˚. For more of the work, please visit www.uniteddsn.com

Bellow is my design and process.